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Review of on-site highlights
General Overview
Background:

In 2026, China's trademark system saw major changes. The revised Trademark Law, effective January 1, 2027, addresses bad-faith filings, post-registration use, well-known marks, agency oversight, and infringement remedies. The State Council's new IP Five-Year Plan also prioritizes trademark branding. Future efforts will focus on building global brands, promoting GIs, protecting cross-border e-commerce IP, and enhancing overseas dispute resolution support.
This conference will help you gain insights into:

• Key amendments to the new Trademark Law and practical response strategies

• Emerging trends in combating bad-faith trademark registration and risk prevention

• Standards for trademark infringement determination and calculation of damages

• Determination of trademark use in internet and AI-driven scenarios

• Trademark infringement risks and rights enforcement on cross-border e-commerce platforms

• International trademark portfolio strategies in brand globalization

• Full life-cycle trademark management and brand value realization
Benefits of Attending:

• Government & Associations: Courts, IP Offices, Industry Associations

• Boutique law firm：IP lawyer, trademark agent

• Enterprise：IP manager, compliance manager, legal specialist, brand protection expert

• Scholar：IP Operation and Management Department
Speakers
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Agenda


5th IP Forefront Trademark Forum（IFTF 2026）
Brand Protection and Value Reinvention in the Era of the New Trademark Law

12 Nov
Day One Morning

Trademark Registration Order and Examination & Validation Practice

12 Nov
Day One Afternoon

Boundaries of Trademark Rights Protection and Infringement Remedies

13 Nov
Day Two Morning

Trademark Use and Protection in the New Economy

13 Nov
Day Two Afternoon

Brand Globalization and International Trademark Protection

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