Speakers

Xianglong Hui

GM

Registry Operator for .网址
Personal Profile
Xianglong Hui — General Manager of the Registry Operator for . 网址 , Executive Committee Member of the Digital Brands and Emerging Business Formats Professional Committee of the China Trademark Associa tion. He has been engaged in the internet domain name industry for more than 20 years, committed to promoting the application, promotion, and popularization of Chinese-language domain names, enabling every individual and every organization to use Chinese . 网址 , protecting online intellectual property, and carrying forward traditional Chinese culture. Currently, ". 网 址 " has become the international generic top-level Chinese-language domain name with the largest registration volume in the world.* (*Data source: www.ntldstats.com) He proposes that Chinese-language domain names, which match natural language, have been upgraded to a core ranking indicator for AI search, and that registering and protecting Chinese-language domain names is no longer an option for enterprises but a necessity. The prior rights obtained by registering and using Chinese-language domain names and retaining evidence of use can be asserted against trademark infringement involving the same name. Preferentially registering the Chinese . 网 址 domain name identi cal to a core trademark and actively using it has become the indispensable path for brand protection.