Speakers

Fiona Zhang

Head of Legal and International Affairs

CAASA
Personal Profile
Fiona Zhang, a China-qualified lawyer and senior trademark agent with more than a decade of hands-on experience across the full spectrum of IP practice. Fiona helps brands navigate the full life-circle from trademark portfolio management, copyright and domain-name protection, customs recordals and platform governance to anti-unfair competition and cross-border civil and adminis trative litigation—with a particular focus on emerging issues such as AIGC compliance, parallel imports and brand-protection risks in overseas markets. Her core client work has spanned leading brands across luxury, automotive, technology and consumer goods, includ ing Dior, Celine, Stellantis, ZTE and Tsingtao, etc. A recognized INTA 2024–2025 Rising Star and five-star lawyer for global legal dispute resolution, she also serves on international IP committees and works closely with organizations such as WIPO and enforcement bodies, bringing a rare mix of legal practice, policy insight and cross-border project leadership. Warm, clear and deeply practical, Fiona has a real gift for making complex global IP challenges feel un derstandable—and actionable. Thank you for joining us today for a conversation regarding navigating brand protec tion, cross-border disputes or the next wave of IP risk in China under the new era challenges.